Overview
The Barton is a luxury apartment development in Clayton, Missouri, an upscale suburb just west of St. Louis. Boasting all the amenities of a luxury condo, the apartments needed to catch the attention of well-to-do young professionals. The developers, Covington Realty Partners, turned to TOKY for a sophisticated name and brand.
“The Barton brand goes a long way to ensure the elegance of the community is felt long before anyone visits or tours. Having the story behind the name is not only impactful in sales but also with internal team members to help them know they are a part of something very special.”
— ERICA GARRITY, NATIONAL MARKETING DIRECTOR / THE LARAMAR GROUP
SERVICES / Naming, Brand Identity, Signage, Print Collateral, Advertising
