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Branding // Restaurant Rheingold









The restaurant rheingold has been welcoming its guests since January 2013 in the historic textile district of Augsburg. Single-handedly, the owners and their team renovated the Art Nouveau house, preserving the classic architecture, while at the same time giving it a modern twist. 

From the beginning on, DIE FORMATE documented the restaurant's development with pictures and texts, and, in close cooperation with the owners, developed a comprehensive Corporate Identity.  The goal was to generate a modern, ageless and concise brand that contrasts with the image of the restaurant's traditional name. DIE FORMATE designed an expressive logo, adapted it to all relevant media and took the lead in the entire brand management.  With its appealing culinary menu, the rheingold presents itself as multinational, self confident and unique. In order to establish the rheingold as new destination in Augsburg's urban life, DIE FORMATE elaborated an unobtrusive design concept, which emphasizes the unique and appealing atmosphere and, in combination with a clear picture and design vocabulary, merges to an optical brand.








Branding // Restaurant Rheingold
Published:

Branding // Restaurant Rheingold

The restaurant rheingold has been welcoming its guests since January 2013 in the historic textile district of Augsburg. Single-handedly, the owne Read More

Published:

Creative Fields