Amy Bassin's profile

Kellogg's 100th Anniversary Website: "Webby Finalist"

Overview: To commemorate Kellogg’s 1000th anniversary, the team at RuderFinn Interactive created an history of Kellogg’s business development and a visual gallery displaying domestic and international cereal box designs, advertisements, point-of-sale displays, toys, and premium give aways.
 
Objective: Organize a large amount of data into a fun, informative, easy-to-use interactive experience under tight deadline pressure. 
 
Solution: Created a consistent timeline interface displayed in both sections. 
 
Results: Nominated for a Webby Award and RuderFinn Interactive as awarded additional contracts with Kellogg’s.
 
Role: UX Designer: Defined UX strategy, navigation, content strategy, and created sitemaps, wireframes, functional specifications for team and client consensus and website build. 
http://www.kellogghistory.com
 
 
Visual Gallery Timeline Wireframe
 
History Timeline Wireframe
 
Individual Record Wireframe 
 
IA Documentation
 
Design
Kellogg's 100th Anniversary Website: "Webby Finalist"
Published:

Kellogg's 100th Anniversary Website: "Webby Finalist"

Kellogg's 100th Anniversary Website Design

Published: