Genevieve & Co. - Identity
Genevieve & Co. is a business that hosts trunk shows and parties at events and in homes. Bringing something new to the table Genevieve & Co. offers the latest trends in fashion and accessories for purchase during the party. Keeping the design fresh and up to date the word mark carries a hint of elegance in a serif typeface with nice curves and subtle modern styling. The crest features an engraved style broach shape to signify the classic roots of the time honored tradition of the trunk show. Both the word mark and crest can be used separately or in conjunction with each other easily while both being able to carry the visual identity of the brand. The custom pattern is a soft and subtle ornament which adds a signature style to the Genevieve & Co. look. The logo uses AW Conqueror Didot Light and the body type takes advantage of openly kerned Calluna, allowing the traditional serif to breath.
