is a social design project in the scope of the culture of consumerism. It focuses on the .

On bringing the concepts of culture and consumerism together, , but becomes a symbolic system in which culture manifests its principles, ideas, values and above all identities.

The project is divided into 4 phases intended to represent the various moments in the which are interlinked and construct a critical and creative discourse about the consumer's experience.

On becoming aware of this process, the designer has the opportunity for reflection on