Republic Day | Digital Campaign | Copywriting
Client: Fabindia
Creative Thought:
From rich fabrics & flowy silhouettes
To a myriad of vibrant colours.
From impeccable prints and patterns
To blending modernity with traditions.
All of these from around the country
Come together,
Only at Fabindia.
To bring to life the best of ethnic stories with
To a myriad of vibrant colours.
From impeccable prints and patterns
To blending modernity with traditions.
All of these from around the country
Come together,
Only at Fabindia.
To bring to life the best of ethnic stories with
#WeavesThatUnite
Launch:
Inspired from the Constitution of our country,
For the first time ever, we showcase everything that constitutes Fabindia and makes it what it is today - a brand that has been upholding the essence of Indianness for about 60 years.
We pick the design language from the constitution of our country, wherein we create 3 grids for Instagram using our varied motifs and showcase the tri-colours of our flag.
UGC:
Everyone has stories to tell!
Since Fabindia is a brand that believes in celebrating the ethnicity of India, and helping people create memories at every occasion in their lives.
We ask people to share slice of life stories with us that showcase the things they cherish the most, like a passed-on Banarasi sari, or a pair of Jhumkas that have become an heirloom.
We tap on to the emotional values attached to them with #StoriesThatUnite.
Greeting Post:
