Fashion Like is a system designed to solve one of women’s great problems, i.e., indecision when it comes to shopping for clothes. After all, what woman never wanted a tip to help her decide the right clothes to buy? We took our Mother’s Day clothing collection to Facebook to help her.
There, users could select "like" for the pieces they most liked. These "likes" were recorded in real time on the hangars of each piece of clothing at the store, thus helping thousands of women in their difficult mission of choosing the ideal clothing.
The result was that part of the collection sold out right on the first day. The action was so successful that Fashion Like became a permanent C&A platform for all collection launches.
Agency: DM9DDB
Production: Cricket Brasil
Pictograms animation: Carina Oliveira
My role: Composition and motion graphics
My role: Composition and motion graphics
Agency: DM9DDB
Production: Cricket Brasil
Pictograms animation: Carina Oliveira
My role: Composition and motion graphics
My role: Composition and motion graphics
Below: Casefilm of the project.
