April 2020
Rebranding South Yorkshire Supertram
Background
Located in the city of Sheffield, England, the South Yorkshire Supertram is a 35km tram network comprising of 4 routes. Supertram opened in 1994 and has been operated by the international transport company Stagecoach since 1997.
The South Yorkshire Passenger Transport Executive is to take operation of the Supertram network in-house when the current contract for operation of the network with Stagecoach ends in 2024. This represents a key opportunity to significantly improve the network's branding and visual appearance.
Rebrand Aims
Solve Supertram’s identity crisis by creating a new, distinctive brand image which will become instantly recognisable and will stand the test of time.
Differentiate Supertram from other transport modes by creating a universal immediately recognisable logo.
Ensure a new system map addresses the current official map’s flaws.
Develop a new look and feel for tram stop signage helping to improve wayfinding and the quality and presentation of information.
