Discovery Phase Project
Leveraged user research, personas and user flows to convince executives of need to invest
Leveraged user research, personas and user flows to convince executives of need to invest
Identify and consolidate key business objectives that drive vision and functionality of Moodys.com, building broad consensus from stakeholder input
Interviewed 79 company executives, internal stakeholders and external customers; documented company's overall business model and growth strategy; created customer personas and user flows capturing key needs and pain points; illustrated how existing website was barrier to achieving company's growth strategy
PowerPoint Presentations including personas and user flows (excerpts below)
UX Lead; working with a Technical Lead and Program Manager
Successfully met business and design challenges, which lead to multi-million dollar, multi-year follow-up design and implementation project
Interviewed 79 company executives, internal stakeholders and external customers; documented company's overall business model and growth strategy; created customer personas and user flows capturing key needs and pain points; illustrated how existing website was barrier to achieving company's growth strategy
PowerPoint Presentations including personas and user flows (excerpts below)
UX Lead; working with a Technical Lead and Program Manager
Successfully met business and design challenges, which lead to multi-million dollar, multi-year follow-up design and implementation project
