This is simple a concept work, is not correlate with the real project
The Warsaw Ghetto Museum is a national cultural institution. It was established by the Minister of Culture and National Heritage in 2018. The brief was to create a new concept and brand identity for this museum.
Two moodboards from which I started to create logo and concept. In addition, these two moodboards were used on a stylistic level to create a brand that was strong on a visual level.
From words comes the concept, the key element that will guide me towards what is the whole communication.
Warsaw Ghetto Museum is a new way to tell the story
to get in touch with the people who have been protagonists of this tragedy, the window represents that invisible wall that if opened can create new views.
tHE WEBSITE.
a WINDOW TO PRESENT THE HISTORY IN A NEW DIGITAL WAY.
a WINDOW TO PRESENT THE HISTORY IN A NEW DIGITAL WAY.
I thought about what could be the main action when the user lands on the site.
Definitely find what are the main information: exhibitions, how to arrive and tickets. To create leads what was thought a newsletter subscription form, a way to affiliate to a possible magazine.
Another action to make the brand expand is certainly to create an online shop.
The site in terms of design is thought in a mobile-first perspective, but certainly that would also wink at a design research on the desktop.
