Client / Leaseweb is a leading Infrastructure-as-a-Service (IaaS) provider serving a worldwide portfolio greater than 17,500 customers, located across Europe, Asia, Australia, and North America. Leaseweb offers public cloud, private cloud, hybrid hosting, colocation, and dedicated hosting. With more than 80,000 servers under management, Leaseweb has provided infrastructures for mission-critical websites, Internet applications, e-mail servers, security, and storage services for over 20 years.
Goal / Boost the Leaseweb digital brand experience, developing concepts, visuals, improving the usability of the website, and customer portal dashboard, reducing the user frustrations.
Duty / I collaborated to define the brand style guide, supported by the execution of different visual tasks online and offline, meanwhile being responsible for improving a few usability weaknesses presented on the website and the customer portal Dashboard.
Result / Backed by the data analytics, has been understood in the right direction for visual communication, raising the company impact against competitors like Equinix, AWS, and Google Cloud.
Tools / Adobe xd, Illustrator, Photoshop, Indesign.
Field / UX/UI, graphic design.
