Campaign for entertainment without drugs
This is a campaign with a social aim to popularise entertainment without drugs. My target group is the young between 15-18. Even the logo alludes to say no to party drugs, don’t go to the wrong way.
I have chosen different classical fairy tale heroes, whom I have modernised and put into a modern context. They are all under influence of different drugs. The charachters have modern style for example Little Red Ridinghood is a shopping mall kitty, Hansel is a skateboarder, Greetel is an emo girl, and Pinocchio is a hipster. I try to call my target group's attention to the fact that it can happen to them as well. My aim is not to shock them but to get their attention! That’s why I drew cartoon characters.
My campaign includes a poster serial that could be put on the walls of bathrooms/ toilets of discos and pubs. It also includes a microsite that gives the youngsters 5 tips how to avoid drugs.
I created a mobile application that warns you before you enter a pub or disco. I made some coasters, brochures, name cards and T-shirts too. On the T-shirt is 'I'm not Little Red Ridinghood/ Gretel/ Hansel' to read.
I created a mobile application that warns you before you enter a pub or disco. I made some coasters, brochures, name cards and T-shirts too. On the T-shirt is 'I'm not Little Red Ridinghood/ Gretel/ Hansel' to read.
Greetel and Hansen poster
Little Red Ridinghood ambient poster
T-shirt design " I'm not Hansel " because I don't use drugs.
Brochures show the effects of drug addiction and how they looked like before useing drugs.
Name cards
