Taplands are a craft beer retailer and nano-brewery and tasting room to be located in Silicon Valley, in the USA. Their "slant" is education; and their bar is conceived to be a place to learn about craft beer- much the way a Winery tasting room works. The name "Taplands" was chosen as the name to conjure geography - a landscape of beer (flavours) to explore the logo had to reflect this.

 

They wanted something Simple, memorable, something that pops, easily recognisable and evokes the excitement of the adventure in exploration.