The Aperitif Co., the cocktail caravan is a mobile bar that operates out of a 1956 Shasta Vintage camper. They specialize in good company, great conversations, and handcrafted cocktails. The target audience age is the drinking legal limit which starts at the age of 21 but the main target age group is between 25-60s. The main target for events is weddings and that usually limits the ages for 20s to 30s. The vintage style of the brand inspired the 1920s style of the products. The logo is inspired by the art deco style of the 1920s with the clean lines and the architectural forms. This style will be carried over onto the bar menu which will sport on these drinks such as “giggle water,” “bearcat,” and “The Aperitif.” Lastly, the package will be rounded out with a signature designed “The Aperitif Co.” bar glass and napkin combo which will continue the art deco style that has been continued throughout the brand package. The colors used throughout the campaign are gold, and white which both follow the vintage clean feel that the company was aiming for and mirror the vintage camper. This overall brand package makes The Aperitif Co. stand out over its competitors because of the clean design style and the vintage feel that both fit very well with the identity of this company.