Creative Development // Art Direction // Layout Design // Photography
Client: Intensa
Project: Catalog Design
Intensa is a manufacturer of medical and laboratory furniture and equipment engineered specifically for the healthcare and higher education markets. They were looking for assistance in developing a new look that would appeal to their audience of commercial designers and apply it to trade marketing materials including digital communications, websites, landing pages, print and tradeshow materials. I led the project on developing the layout design of their product catalog, and art directing the photoshoot. I worked with the client to choose fabrics and artwork for each room scene. One of the challenges was how to display a range of large furniture for the cover. I had recently seen an ad for an "A" frame bookshelf, which gave me the idea to build something to showcase it. The "I" tower was custom built and was later used for tradeshows.
