Me, Myself & Pie is all about having your pie and eating it. From research, I discovered that pies can normally and only be brought in certain flavours so I devised a brand that would allow someone to create their own perfect pie for themselves. After choosing the size, pastry and ingredients on the website, the pie would be sent to their choice of destination ready with instructions to cook. The packaging houses these instructions but also gives a break down of what went into your personal pie.
Examples of the webpage design. A smartphone application would also be available allowing the user to create their pie from wherever they like.
An example of the promotional strategy, playing on the fact it would your personal pie and sharing is very much optional.
The 'taste tester' van would also tour the country promoting the brand. The van would offer samples of inventive pie flavours to interest and inspire people to create their own pie on the Me, Myself & Pie website. These slices would come in the slice shaped boxes sending the person eating to the website.
