UX Research Toolkit
Market and User Research Strategies for bringing user-centricity in the decision-making process. First step is to define the Macro, Meso and Micro level, then focus on user experience by applying deep-dive research tools, continue with design methods for interpreting and analysing the insights and finally apply a circular approach of Metrics-Tools-Reporting in order to constantly evaluate and improve the product’s releases (MVPs) according to user needs.
