MAD, Home of creators
Amplifying the voice of Brussels’ prominent
fashion and design platform MAD by fully overhauling
fashion and design platform MAD by fully overhauling
their identity system.
Created in 2010 by the city of Brussels, MAD is a unique platform
that supports the creative development of local designers and stylists.
We worked closely with MAD’s core team to grasp
their intentions and values, then set out to create a visual strategy
that embraced them.
We developed a fresh colour scheme, proposed an
iconic system font and created a renewed, more intuitive website navigation.