Alesund, Norway | City Branding

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Alesund is a beautiful oceanside city in Norway, known for its Art Nouveau architectural style. This city branding is focused on the tourism industry and showcases the natural beauty of Alesund and the stunning history of Norway.

The shape of the logo represents Norway’s national flower, Purple Heather, and reflects the elegant ornaments that can be found on houses. On the top of the logo, there are motifs to represent the unique shape of the church arches. Two curves inside the shape illustrates the waves of the Atlantic Ocean. This combination of elements defines the
floral and modern atmosphere of Alesund.

Each conceptual name conveys the stunning history and discovery of the city.