DC Thomson Media
Platinum Magazine Launch Campaign
Spotting a gap in the market, DC Thomson Media wanted to launch a brand-new women’s lifestyle magazine, Platinum, aimed at women over 55.
At Wire, I led the design for this bold, eye-catching, UK-wide integrated advertising campaign. This included assisting on the photoshoot, developing the art direction and designing each image layout.
This helped Platinum become the biggest women’s magazine launch in a decade, selling 115,000 in its debut month.
Adverts in Print:
Digital & OOH:
Designed at Wire, 2019 | Role: Lead Designer
