Peroni launch — BTL campaign plan
INTRO: Peroni as a superpremium brand wanted to position itself not as an alcoholic beverage but as an Italian style icon, the accessory of the trendsetters. My task was to create a BTL campaign concept that would reflect the fashion brand being accordingly.
Design credits go to Hungarian interior architect students of the MOME University (Budapest).
Peroni pop-up store, located in the fashion street of the city
Only presenting Peroni & Italian design products
Peroni mobile bar for fashion events
Displaying Italian design products and Peroni
Peroni style obelisk, displaying Italian design products and Peroni
Placement: in high-end shopping malls, design stores, high-end fashion brand stores, design & fashion related events
