Honest Tea Rebrand
When re-branding for Honest Organic Tea, the main objective was to update their main typeface and center logo with a more welcoming design aesthetic. By replacing their bold serif typeface with a more-friendly rounded sans serif, I was able to still incorporate the leaf icon on the “t” to keep their original design tied in. This updated type treatment will bring a more relaxing and refreshing tone to the branding for this beverage. Since I was doing an update on their branding I decided to keep some components the same in the label design such as the colored borders corresponding to flavor, as well as their idea of using the “T” character as the focal point to establish the beverage. To advertise the product more effectively, I released the contained fruits and leafs out of the “T” character to attract consumers attention and show the flavors that will quench their thirst.
