FÈNG DÉ TÁNG Branding鳳德堂品牌视觉形象 | A Story About Phoenix

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Client: Shenzhen FÈNG DÉ TÁNG Industry Co., Ltd;

客户：深圳市凤德堂实业有限公司；

Introduction: FÈNG DÉ TÁNG is an enterprise that focuses on the dissemination of life culture of Daoism and produces and manages high-quality life products of Daoism culture. At present, the company mainly products have aromatherapy, medicational incense, traditional medication pack, etc.
The customer have clear understanding and requirements for Daoism culture and their own image, and hope to express their brand core in the form of illustration.
I follow the understanding of customer's corporate culture, customer's needs, and professional aesthetic pursuit. Create an illustration of phoenix, and extend the logo with the concept of traditional ink chop, and develop into a complete set of brand image.

简介：凤德堂是一间专注于道学的生活文化传播，生产经营道学文化的优质生活产品的企业。目前主要推出了有香薰、线香、药疗包等产品。
客户对于道学文化和自身的形象有着清晰的理解和要求，并希望以插画的形式来表达他们的品牌内核。
我按对客户企业文化的理解、客户的需求、和职业审美的追求。为客户创作出一个大家都满意的“凤凰朝龙”的插画形象，并以“印章”的概念来延展Logo，展开成了一套完整的品牌形象。