Discovery Kids™ is a strong participant at the Las Vegas Licensing Expo each year, and in 2012, the brand was featured on the cover of Kidscreen® magazine (an event publication). This was a great opportunity to showcase the brand's new look, while clearly communicating what Discovery Kids is all about; inspiring and igniting curiosity in kids. After combing through tons of stock photography, I found the perfect image to speak to finding adventure in the everyday. The publication design also tied back to the booth signage.
