To celebrate the launch of the new Sony Vaio laptop, I put together an innovative partnership with John Malkovich and Sony, which amplified the 'be like no other' Sony brand message.

The partnership enabled consumers to interact with John Malkovich, who's notorious for his shy and recluse manner, via a bespoke website vaio-john.com. The interactive campaign allowed fans to take part in Q&As and to share scripts with John, that were then carefully selected to create a short movie called Snow Angel. 

It achieved record sales for Vaio, with over 1.5m unique visits to the website on launch day, over 8,000 scripts submitted and users spending an average of 6 minutes per session.