Since 2011 I am responsible for the graphic designs of Berlin-based company stoffbruch. stoffbruch is a young and upcoming fashion brand producing elegant and subtle streetwear. In December 2012 they opened their own store in Friedrichshain; the same vivid neighborhood of Berlin where they are producing their entire collections since 2010.
For each collection I design various online and print graphics such as posters, flyers, banners, stickers, lookbooks or slideshow images that alltogether go along with the collection’s theme and thoroughly reflect the brand’s message »elegant but easy-going.«
The collection spring/summer 2013 is called »Wellenreiter« (City Wave). Water and waves are a metaphor of the life in Berlin as living in a vibrant metropolis constantly in motion. Some photo shootings took place at the river Spree. The collection’s key color is royal blue.
