A communication that interprets the corporate concept. A droplet of blood seen as an element of conjuction between people's lives and their stories.
Ale Giorgini's pen condenses a kaleidoscope of stories inside the image of a drop. A way to share the company's activities, its products and at the same time its sensitivity to social themes and ethics.
EACH ONE OF US SERVES THE GREATER GOOD.
With this claim Biotest confirms its role as a pharmaceutical company focused on showing the impact of the actions of every individual, like saving human lives through something as simple as a blood donation.
The Organ Donation campaign.
A STORY YET TO BE TOLD
If donating blood means contributing to the greater good, donating an organ is equally important. On top of producing drugs that aid organ transplant operations, Biotest wants to increase the public's awareness of donations with a visually striking campaign.
Every organ is seen as a puzzle composed of the stories contained inside, from the donor's to the receiver's through those of the relatives and the medical staff as well, because in the end we all hold within a story yet to be told.
Every organ is seen as a puzzle composed of the stories contained inside, from the donor's to the receiver's through those of the relatives and the medical staff as well, because in the end we all hold within a story yet to be told.
The Campaign becomes an exhibit.
On the occasion of the 43rd SITO Congress (Italian Society of Organ and Tissue Transplants) latoC and Biotest turned the campaing into an exhibit. A whole section of the venue was set up with a path of big-sized panels. A truly impressive display, visually striking and remarkably successful, which managed to lead the visitors through an unexpected and emotionally charged journey.
