Baked by Atabey
Baked by Atabey offers made-to-order baked goods for small events and family gatherings. This is a business Vanessa created as she started getting requests to make her delicious cupcakes from several friends and acquaintances. She primarily offers cupcakes that are delicious and beautifully decorated.
Primary & Secondary Logos
One thing that was a little outside the norm on this project is coming to a final decision on the business name. Originally, the name was Cupcakes by Atabey, as this was her primary service. However, as we dove in a little deeper into her brand and story, we realized that the word “Cupcakes” might be a little limiting. She also gets requests for cookies (she has these amazing espresso chocolate chip cookies!) and other baked goods from time to time.
After careful consideration, we agreed that Baked by Atabey would be a truer fit to her products and gives her room to expand her offerings. That said, because cupcakes were her biggest seller, we opted to include that as the primary visual on the logo.
Typography
The most prominent font in the logo is the script font used to spell “Baked.” We selected this because it felt like piped icing atop a cake, which goes nicely with what Baked by Atabey is all about. This is paired with a simple sans serif font to keep the rest of the words legible at a smaller size.
Color
The color palette includes primarily a bold purple with hints of pink, not only Vanessa’s favorite colors, but also ones that have a bright and fun feeling, adding a little femininity without being too girly. We also decided to include browns and tans, since chocolate is her favorite cake (mine too!), adding a little richness to the overall color scheme.
