The Women’s Tennis Association is the governing body for women’s professional tennis. When the organization relaunched as a brand identity independent of its sponsors, we designed a logo that puts the emphasis squarely on the name.

The new identity is straightforward while also incorporating references to the sport: the oval shape of the mark alludes to both the imprint a tennis ball leaves on the court and the shape of a racquet.

In 2013, the WTA celebrated its 40th anniversary. We extended the visual identity to include “40 LOVE” and designed an ad campaign (“Thank you for inspiring us”) that honors the historic players who blazed the trail for today’s achievements.