Java House Pop-up shop Visual Identity
I was responsible of giving a visual identity to The House of Cold Brew. More than just a pop-up shop in Mexico City's Colonia Roma, it was conceived mainly as a PR effort to generate conversation. A digital storefront that showcased dozens of experiences during 3 weeks creating buzz in social media. But it also wanted to attract passersby through a collection of posters placed in the same neighborhood and an attractive shopfront inside of which they were able to try the new Java House Cold Brew.
I illustrated this set of stickers which were part of the giveaways for the attendees.
Kavak.
The consumer car-buying journey is more emotional than we would admit. The process can evoke a slew of emotions and has different trigger points, peaks and ends. I pitched this campaign for the Mexican startup Kavak, that started off from the insight that "when you get a new car, you don't just get 4 wheels and bunch of power horses. You get a new perspective, a new mindset, a new journey."
It aimed to encourage customers to start a new ride by trading the car they own for the one they always wanted and thus, start a new ride.
In 2013 I redesigned the logo of Stereo Joya 93.7 FM, a very popular radio station in Mexico.
I developed the art direction and creative concept of this campaign for the office of the mayor of Mérida, Yucatán. The final version (not published here) was awarded at the 2019 Reed Latino Awards.
