McLean Roberts's profile

2019-20 NC State Men's Basketball

2019-20 NC State Men's Basketball
NC State's free expression tunnel served as the primary source of inspiration for the 2019-20 Men's Basketball aesthetic. The free expression tunnel is an iconic place on campus where students can be creative through the medium of spray paint. We hired local artist, Sean Kernick, to create a graffiti style vector "icon set" that served as a building block of our style and tied the program to a pillar in the NC State community. From there, I created 8.5x11 flyers to use as layering for the content.
8.5 x 11 Flyers
Foundational to the toolkit. Used as layering elements in the work
Poster
#2 Schedule Poster in the nation as voted on by NACMA

Gameday
Half + Final
In-Game + Postgame
Miscellaneous
BKLYN Game
8.5 x 11 Flyers used as layering elements in social work
Social Graphics

Heritage Games
Throwback photo manipulations
Social Graphics
Recruiting
Gameday Programs
Postseason
2019-20 NC State Men's Basketball
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