The idea of ​​the brand: easy cooking. A delicious dish is one more step to a man's heart, which in turn is grateful for culinary masterpiece. Graphically, this is implemented in the form of letters to his wife her husband. Inspired by the notes left on the fridge.The brand has two lines for the two target audiences. "Fusion" - women 25-35 years old, the young mistress and wife. "Galant" - women 35-55 years old, wise elder married life.