Identity design of cosmetics store “Be Beautiful”

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The Client:

A popular cosmetics store based in Voronezh contacted us to create a new brand identity. The company has sales points in several malls, and they currently operate as franchisees, with experience in managing a large catalogue and assortment. In 2019, the company decided to create a new project under its own brand name. The project was called “Be beautiful”, and it was to be applied to both offline and online services.

The Brief:

We were asked to create a bright, and easily recognizable, brand identity for the cosmetics store. The ID was to be created for the online profile, but should be easily adaptable to offline stores also.

The Process:

At the client's request, we created 3 identity concepts for the “Be beautiful” cosmetics store. Each concept was based on different fundamentals. The second version was finalized. First, the logo adjusted for varying uses and applications, then a handwritten font created, and an overall set of fonts selected. A color palette was formed, and illustrations were drawn. For the online store, we created the basic page design, box design, and stickers to include in the delivery service.