92.7 BIG FM - To position itself as a 'retro-romantic' radio station, 92.7 Big FM launched the theme ‘suntey hi pyaar ho jaaye’ (you'll fall for it, the moment you listen to it). The new strategy aimed at capturing the true spirit of Delhi by striking a balance between ‘retro’ and varied facets of love – including passion, flirtatiousness, romance and fun.
