The University of Maryland Global Initiatives Corporation (MGIC) Nigeria, a division of the University of Maryland, Baltimore County, USA required a world class solution deployed to effectively produce a set of factsheets and marketing collateral that was to be used for projecting their achievements in the health care sector in Nigeria.
Ellae was commissioned and the project was commenced with an insight analysis of the organization to enable us understand their aims and objectives, stakeholders and also their target audience. From our findings, we were able to conceptualize a design direction to adequately reflect the yearnings of UMB-MGIC as well as pass across their key messaging in the most effective manner.
Infographics and relevant iconography were created to visually represent the various projects executed by the organisation and also to outline the impact of these projects in the different communities where they operated. The final factsheets and marketing collateral produced were very impactful and adequately highlighted the activities and projects of the organisation in Nigeria.
Ellae was commissioned and the project was commenced with an insight analysis of the organization to enable us understand their aims and objectives, stakeholders and also their target audience. From our findings, we were able to conceptualize a design direction to adequately reflect the yearnings of UMB-MGIC as well as pass across their key messaging in the most effective manner.
Infographics and relevant iconography were created to visually represent the various projects executed by the organisation and also to outline the impact of these projects in the different communities where they operated. The final factsheets and marketing collateral produced were very impactful and adequately highlighted the activities and projects of the organisation in Nigeria.
