Accelerator platform for beauty industry masters’ meeting Moi. Goals: brand platform, logotype system, corporate identity, guidelines, social media guide.

The client came to us with a business idea which had never been introduced to a Russian market before – creation of a beauty and health web platform, a beauty industry marketplace. Airbnb and Uber for stylists, hairdressers,  nails, tattoo and makeup artists.

The business idea came with a scale, there is a My Business web platform, My Salon beauty coworking chain (where professionals can rent a workspace and get marketing and legal support) and a brand of professional cosmetic products My Choice.

Work stages: research, brand platform, corporate media development, guideline.