NESQUIK'S READY TO DRINK | LAUNCH CAMPAIGN
Background: Nesquik’s Ready To Drink with Opti-Start and 30% less sugar is the right balance between happy and healthy.
Challenge: Healthy eating has become a major trend in the region while moms don’t want to compromise on either their children happiness or health so they are constantly looking for the right balance for their children. The new Nesquik’s RTD is the middle ground in the child’s lunchbox bringing the right balance of tasty and healthy therefore we want to be present in the lunchbox occasion and be part of children’s OOH consumption by owning the lunchbox.
Idea: Kids keep it simple and show that sometimes thinking on the simpler side of life is healthier, tastier and more fun. We focus on keeping things, especially the lunchbox, simple and fun without overthinking it as grown-ups tend to do.
My role: Art Director form A to Z.
