word soon got round, after wayne the writer joined the creative team at rd usa in april 2008, that he had an above average knack for both b2b and b2c direct response advertising.

 

so, it wasn’t too much of a surprise when the company president ordered that wayne be given the job of trying to do something that no one else had ever done, namely beat the current weekly reader control.

 

wayne, of course, was extremely honored by the request and excited by the challenge. you see, he knows full well, that ‘beating the control’ is what it’s all about! so contact him today, and let him fill your next campaign with wonder!