DESIGN OBJECTIVE
Create brand, product identities and packaging that will assist the company break into the the healthy potato chips market.

SHEWANA FOODS

Create a corporate identity that communicates the brand promise; delivering a healthy and affordable potato chip snack. A strong brand that is flexible, attractive, energetic and clear. 

FREGGIES

Create an Identity and packaging material that positions Freggies as a healthy and a tasty alternative to traditional to potato chips. Targeting the young and energetic, the brand and packaging should be visible, distinctive and attractive to help reduce customer acquisition cost for the new company.

LOOK AND FEEL
Playful, young, conscious, healthy and embodies a young lifestyle.