Multeepurpose is a Los Angeles based T-shirts brand. I took product and model photos for their catalog.Around the same time, I had a project creating a fashion catalog in my graphic design class. So, I decided to use those photos to create a handmade catalog. One of their main brand concept is “eco-friendly”, and the theme of this collection was “MOVEMENT”. I decided to print veins of leaf pattern for a feeling of nutriment and energy flow for the front cover. I realized that looks just like a map of a busy city with many streets. Then the back side design became a map of Los Angeles area brand office location. I collaborated with a silk screen printer at their t-shirts printing factory to print the front and back cover. That came out with a good texture combination of water based white ink and mat black paper.
