In 2019, I was commissioned by New York's John Jay College of Criminal Justice to create a logo for The Ron & Kerry Moelis Social Entrepreneurship (MSE) Program. The fellowship is designed to equip students with the knowledge, skills and abilities they need to pursue meaningful, rewarding careers in the public, private and non-profit sectors that are buoyed by social innovation.
While the main objective was visibility, it was important to create a brand that aligned with the college's core justice mission, without departing completely from their existing visual style.
