Brand repositioning for landmark scheme in Russia's Cultural Capital, St Petersburg, on behalf of new owners Morgan Stanley.

 

 

Air Design was appointed to reposition the brand identity for one of the most successful shopping centers in Russia.

We created a modern yet timeless brand to suit the Galeria's aspirational brand position. As well as the identity, we provided brand guidelines to help carry out future brand and design initiatives.

Galeria now use a fresh identity which fits with it's strategy and positioning. The brandbook is now being used by Morgan Stanley's marketing partners to ensure the new style is implemented consistently.