I recently completed this CI for Balderstone Sports Institute. It was a gratifying project. Initially, the client name was The Golf School of Excellence or TGSE. The design brief was a simple rebrand, but after a few design rounds, the client and I decided it was way too generic. We looked at the company structure and their business plan, this included going into various sports disciplines, not just golf. We eventually came up with this name and brand mark for them. The brand mark works exceptionally well when embroidered into caps and clothing.

The client was thrilled with the result.