I conceptualised and designed this packaging while serving my role as Creative Group Head at
Pentagon Communications.
Precia, one of BigBasket's private label brands, carries premium quality goods. They planned to launch a range of breakfast cereals which would be ‘premium and classy, yet colourful and fun’. We definitely wanted to eat cereal for days when we were done with this!
The imagery needed to be vibrant, colourful, yet subtle and elevated. The typography needed to be elegant and sophisticated, without looking elitist. The product needed to be showcased in a way that demonstrated its quality and versatility. This last could only be accomplished if the actual packaging design took backstage.
Here’s how: We decided to make it all about the ingredients – the colour of raspberries, blueberries and strawberries, and the sunshine yellow of cornflakes, the golden brown of almonds and walnuts, the rich chocolate and nostalgia inspired by the chocolate flakes. The end result included a delicious, mouth-watering showcase of every taste that this range promised.
