Safari Outdoor Jagfees catalogue layout & design
The Jagfees campaign is held at the start of the hunting and safari season in South Africa. The campaign was promoted through the use of below as well as above the line advertising.
I designed the catalogue from start to finish, my responsibilities were;
• Concept and design development & presentation for approval
• Sourcing and deep-etching of product images
• Sourcing lifestyle images of products
• Layout design of product description & pricing - all copy & pricing received in excel
• Overlooking and ensuring sign off of pages
• Making all changes requested by the client
• Refinement & setup for print
• Concept and design development & presentation for approval
• Sourcing and deep-etching of product images
• Sourcing lifestyle images of products
• Layout design of product description & pricing - all copy & pricing received in excel
• Overlooking and ensuring sign off of pages
• Making all changes requested by the client
• Refinement & setup for print
This went hand-in-hand with the process of building and maintaining an image library.
InDesign, Illustrator, Photoshop.
More about the client:
Safari Outdoor (www.so.co.za) is the largest safari and hunting-related store in South Africa. They stock a wide range of international as well as locally sourced products, catering for nature lovers as well as hunters. Hunting in South Africa is regulated for the utilisation of game in the interest of protecting natural resources for the future.
Safari Outdoor (www.so.co.za) is the largest safari and hunting-related store in South Africa. They stock a wide range of international as well as locally sourced products, catering for nature lovers as well as hunters. Hunting in South Africa is regulated for the utilisation of game in the interest of protecting natural resources for the future.
Thank you!
View entire catalogue
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PROJECT WAS CREATED WHILE WORKING FOR
(ALL PROMOTIONS VIEWED HAVE EXPIRED - THIS POST IS FOR PORTFOLIO DISPLAY ONLY)
