Audience | West Michigan investors, local farmers, restaurant customers

 

Purpose | Promote local Michigan farms and fresh healthy eating as well as provide an experience for people to enjoy each other and the local cuisine.

 

Solution | A Single Seed is a restaurant providing farm-to-table meals where our roots encourage a healthy lifestyle and strength in the community. Located in a repurposed barn in Rockford, Mi.

A Single Seed is a restaurant experience that provides farm-to-table meals where our roots encourage a healthy lifestyle and strength in the community.
The backbone of A Single Seed is established on bringing the freshest of Michigan produce from the fields to the plates of hungry customers.

Posters, outdoor signage and a farmers market in downtown Grand Rapids leads interested customers to the What’s For Dinner app. This app provides users with bios of the featured farmers and their particular produce that will be featured at the restaurant.

To contact the farmers and ask for their involvement, an insert is sent to them tucked in a letter head. The insert included photos of young farmers, local produce and meals served at the restaurant. The content explains the need for the farmers to be a part of A Single Seed and what the restaurant’s mission is overall.

We also documented our process on tumblr, take a look right here.