This animation is created in After Effects with mettle's 3D plug-ins FreeForm Pro and ShapeShifter AE.
The background rock is created using the Displacement Mapping feature of FreeForm Pro. The Captain America 3D text is created with ShapeShifter AE. The shield is created with FreeForm Pro. Finishing touches are added with RGS, Magic Bullet + Trapcode Suite Products
A Tutorial on how to create this is available on Stern FX:
http://www.sternfx.com/blog/index.php/03-2012/new-tutorial-captain-america-shield/
