We have been on board with Alexandra Mor's brand since day one and it's fab to be a part of the ride.

Her approach is to question why some objects of art or jewelry become heirlooms, while others get lost in a drawer until the next generation comes along and either ignores it, or gets rid of it. Her perspective is that it should never happen and it's what drives her – the desire to create things that last.

When she produces a piece, design comes first and stems directly from whatever inspires her in the moment, be it her family, an old book of poetry, architecture, ice-lolly wrappers or gemstones.

The incomparable thrill? Most definitely.