Wattle + Daub approached us to create a brand that was uniquely them in an industry where visual impact is paramount. Julia Burke, the company director, was born in Chester where she worked until recently after a successful decade working in London. This history was a big part of what the brand was to become.
With a keen sense of style and taste, Julia presented us with a clear vision of where the business was coming from and where it was going - she had a strong voice and needed a brand that would do her justice.
Patterns and textures were really important to the Wattle + Daub brand. The lines, shapes and marks told a story, they were the literal fabric of a building - so the branding looked to represent this in a contemporary yet crafted way.
The marks, and patterns were created by hand using lino printing, a technique that has been used for generations which gave the brand a genuine and bespoke feel.
The final output of Wattle + Daub is a brand with a strong sense of self, is bold, creative and wholly unique.
Testimonial
"With my business being brand new, there wasn’t much for SOG to refer to in terms of my style or vision for the practice. So I put together a sketchbook of images from other architectural practices I admired, and images to provide a glimpse of my taste and aspirations for Wattle+Daub. SOG provided three or four concepts, each very different, for me to choose my favorite for further development.
‘Craft’ was such an important element to my brand. SOG made such an effort, personally handmaking lino prints, making marks by hand, rather than just using computer editing, to provide unique, hand-finished pieces. They are super talented.
It was so exciting to see the brand develop. It felt as if we were working through the whole process together. SOG valued my comments and executed the whole thing beautifully.
Having a strong brand has given me such confidence in my start-up business. I have had so many compliments about the logo and brand. I am chuffed to bits!!
At the end of the process, SOG provided all the print material in RBG/CMYK, PNG/JPEG and in various sizes. All ordered in folders. I can instantly use any of the material without any necessary editing or size formatting. They have made life very simple.
I have recommended SOG to many of my independent business friends and anyone I know starting a business. I loved working with SOG, It been an inspirational process. And I can now say first hand….…. “it isn’t just a logo!”"
