When it comes to size, this digital billboard eats regular billboards for breakfast. Larger than the size of a football field, Harmon Corner's digital build is at the heart of the Vegas strip and gets millions of views daily. When first constructed, this was the largest LED screen in the world.

Large billboards require big ideas and attention grabbing creative. For this assignment, we were promoting Taco Bells new Watermelon Freeze drink and lit up the strip with a visual approach with minimal messaging. This animation featured elements that told a story about this delicious product.